About Kind Paws

● Built for dogs whose vets ran out of answers

We exist because the prescription carousel doesn't end.

Every dog mom who finds us has the same story. Apoquel for 6 months. Then Cytopoint. Then steroids. Then a new derm. Then a new diet. $2,400 in vet visits later — the dog is still itching at 2am.

Dr. Rachel Kovacs, DVM, watched this pattern play out in her clinic for 12 years. In 2024 she ran a chronic-itch cohort of 486 dogs and figured out what was actually happening: the Malassezia Spiral. Then she built the topical protocol that breaks it.

Kind Paws is that protocol in a bottle. 98% of dogs in her cohort saw visible relief in 14 days. No steroids. No Apoquel. 30-day money-back guarantee. Safe to lick.

If you've already tried everything, you're in the right place. See the protocol →